Maksuton webinaari 8.12.: In-Memory Giving: Insights, tools and case examples

Tervetuloa kaikille avoimeen Muistolahjoitukset-aiheiseen webinaariin!

Aika: tiistaina 8.12. klo 9.30—11.30

Tilaisuus on kaikille avoin ja maksuton, ja se pidetään englanniksi.

Tilaisuus on suunnattu kaikille varainhankinnan parissa työskenteleville tai aiheesta kiinnostuneille.

Tervetuloa kaikille avoimeen Muistolahjoitukset-aiheiseen webinaariin!

• Unlocking the Power of In-Memory Giving – Emily Grint, In-memory strategist, Legacy Futures
• In-memory supporters are unique: they are three times more likely to leave a legacy and are deeply connected to your cause. Yet, many organisations miss the opportunity to properly acknowledge, nurture, and grow these vital relationships.
• Join Emily Grint, In-Memory Strategist at Legacy Futures, for a practical exploration of in-memory giving tailored for European charities. Grounded in cross-country data and real-world case studies, this session unpacks why people choose to give in memory, how to tailor your messaging to meet the needs of this valuable audience, and how simple shifts across your digital and offline channels can drive significant engagement. You'll gain a clear, actionable roadmap for embedding in-memory giving into your charity's broader fundraising mix.

• From Remembrance to Generosity – Making In-Memory Giving Part of the Journey – Daniel Bergqvist, toimitusjohtaja, Pennybridge
• How can we make charitable giving a natural part of remembering someone we have lost? In-memory fundraising has significant potential, but unlocking it requires more than traditional fundraising campaigns. It means understanding people's existing journeys and making generosity simple, accessible and meaningful at the right moment.
• Daniel Bergqvist, CEO of Pennybridge, will share how technology, strategic partnerships and integration into existing services can create new opportunities for charitable giving. Drawing on experiences from the Nordic funeral and memorial sectors, the presentation will explore how charities can reach new donors, reduce friction and create scalable models for in-memory giving. The session will offer practical insights into how collaboration between charities, commercial partners and technology providers can turn moments of remembrance into lasting impact.



• From flowers to fundraisers – modernising the memorial collection – Jesper Juul Jensen, toimitusjohtaja, BetterNow
• Many Finnish charities offer memorial collections, but the process often still means bank transfers, reference fields and reports to relatives weeks after the funeral. This talk shows how online tribute funds let families share, follow and feel part of the collection, while cutting admin for the charity. We'll look at why a memorial collection needs a different design than a birthday or sports fundraiser, at data from Nordic charities on how in-memory fundraisers perform compared with other peer-to-peer fundraising, and at Finnish and Nordic examples. You'll leave with a simple recipe for getting started.

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