Tulossa 22.5. Donor journey mapping
Aamiaiskoulutus 22.5. - laita kalenteriin!
Donor journey mapping, Brian Walsh (CAN)
Journey is the buzzword du jour, but what does it mean? Let's know about what the commercial world knows bout putting customers at center of engagement and communications. How you can adapt the knowledge for your organisation?
- Practice extreme donor-centricity
- Create effective internal collaboration and leverage technology for more personalised, segmented and automated donor experiences
Brian brings passion and humour, and an extensive engineering background, to help connect organisations with people the serve - no matter who they serve. Brian has introduced hundreds of organisations to the concept of truly understanding and emphasising with customers to meet their goals and underlying needs, using concepts which are suprisingly simple, resonant and all-too-often ignored.